About The Misfits

The Misfits is a Jaipur-based zero-waste consumer-packaged food startup that rescues surplus, rejected, and misfit and imperfect fruits and vegetables that are perfectly edible but often discarded due to cosmetic imperfections. By upcycling these into nutritious spreads, dips, and snacks, we reduce food waste, lower greenhouse gas emissions, and support farmers by providing additional income.