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The Suspire Standard
Why We Choose Idun Minerals
Before a brand makes it onto Suspire, we look beyond the label. Here’s what stands out.
- Health Impact Wellness-led choices for better everyday living
- Ethics 100% vegan & cruelty-free, no exceptions
- Body Safety Thoughtfully assessed for quality & safety
- Transparency Clear ingredients, honest information & claims
- Sustainability Conscious choices, made responsibly
About Idun Minerals
About Idun Minerals
IDUN Minerals is a beauty brand that combines high-performance formulas and high-quality results, thanks to ingredients that protect and care for the skin. The products are formulated in close cooperation with researchers and dermatologists and are developed for all skin types.
Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals. With the ambition to be a sustainable beauty brand, IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.
Know More About Idun Minerals
What is Idun Minerals known for?
IDUN Minerals is a beauty brand that combines high-performance formulas and high-quality results, thanks to ingredients that protect and care for the skin. The products are formulated in close cooperation with researchers and dermatologists and are developed for all skin types.
Why does Suspire carry Idun Minerals?
Every brand on Suspire is checked against our five gates — health impact, body safety, quality, ethics and sustainability — before it reaches the shelf. Idun Minerals met them all.
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