What's the difference between 3SC Certified and 3SC A+ Certified?
A 3SC Certified Brand has met Suspire's core sustainability, sourcing, and vegan/cruelty-free standards, clearing the required baseline across all eight evaluation parameters. A 3SC A+ Certified Brand goes further, demonstrating outstanding performance across nearly every parameter, sourcing, packaging, manufacturing, policies, and disposal, rather than simply meeting the minimum threshold.
Why 3SC Has Two Certification Levels
Most certifications work as a single pass/fail gate, a brand either meets the standard or it doesn't. Suspire built 3SC differently, with two recognition levels, because sustainability performance isn't really binary in practice.
Two brands can both clear the required standard and still differ significantly in how thoroughly they execute across sourcing, packaging, and transparency. A tiered system lets Suspire recognize that difference, rather than treating a brand that barely qualifies the same way as one that excels across nearly every parameter.
Quick summary: Two tiers exist because meeting a standard and exceeding it aren't the same achievement.
What It Takes to Become a 3SC Certified Brand
A 3SC Certified Brand has been reviewed and scored across all eight 3SC parameters:
-
Product composition
-
Sourcing practices
-
Manufacturing responsibility
-
Packaging choices
-
Vegan and cruelty-free alignment
-
Organisation policies
-
Disposal and end-of-life thinking
-
Broader SDG alignment
To reach this level, a brand needs to meet Suspire's required standard across these parameters, backed by proof submitted during the review process. This baseline certification confirms the brand has cleared Suspire's internal review and can be recognized as a verified conscious brand within the Suspire ecosystem.
Quick summary: 3SC Certified means the brand has cleared the bar, verified, not just claimed.
What It Takes to Become a 3SC A+ Certified Brand
3SC A+ Certified status is reserved for brands that go beyond the baseline. These brands demonstrate outstanding responsibility not just in one or two areas, but consistently across sourcing, materials, packaging, vegan alignment, manufacturing practices, transparency, disposal thinking, and broader sustainability impact.
Where a standard 3SC Certified brand may score well in some parameters and adequately in others, an A+ brand performs strongly across nearly the entire framework. This level is designed to signal excellence, helping customers identify brands that are not only conscious, but among the strongest performers within Suspire's sustainability evaluation system.
Quick summary: A+ isn't a separate badge for a different kind of brand, it's the same framework, scored at a higher level of consistency.
Comparing the Two Levels Side by Side
|
3SC Certified |
3SC A+ Certified |
|
|
Meets core standards across 8 parameters |
Yes |
Yes |
|
Performance level |
Meets required threshold |
Exceeds threshold consistently |
|
Sourcing & manufacturing depth |
Adequate, verified |
Strong across nearly all areas |
|
Packaging & disposal practices |
Meets standard |
Demonstrates excellence |
|
Signals to shoppers |
Verified conscious brand |
Standout performer in the category |
|
Renewal requirement |
Yes, periodic |
Yes, periodic |
Both levels are earned through the same proof-based review process, the difference lies entirely in how strongly a brand performs once evaluated, not in a separate or easier application path.
Why the Distinction Matters for Shoppers
For a shopper browsing Suspire, both badges mean the brand has been reviewed and verified, neither is a self-declared claim. But the A+ distinction gives shoppers who specifically want the strongest possible sustainability performance an easy way to identify it, without needing to dig into a brand's individual practices themselves.
This matters most in categories where sourcing and manufacturing details are harder to evaluate independently, food and nutrition, personal care, and wellness essentials, where ingredient and material choices carry more weight for the end consumer.
Quick summary: Both badges mean "verified", A+ specifically means "exceptional."
Why the Distinction Matters for Brands
For brands, the two-tier system creates a meaningful incentive beyond simply qualifying. A brand that's already 3SC Certified has a clear next benchmark to work toward, rather than treating certification as a finished milestone.
This also gives brands a more precise way to communicate their sustainability story. Instead of describing themselves broadly as "certified sustainable," an A+ brand can point to a recognition level that reflects consistent excellence across sourcing, packaging, policies, and impact, a stronger signal for retail conversations, investor decks, and B2B pitches.
Quick summary: The tiered system turns certification into an ongoing benchmark, not a one-time finish line.
Can a Brand Move From Certified to A+?
Since 3SC includes periodic renewal, a brand's certification level isn't necessarily fixed. A 3SC Certified brand that strengthens its sourcing documentation, improves packaging practices, or builds out more thorough disposal pathways can see that reflected in a future review, potentially moving up to A+ status over time as its practices mature.
This reinforces that 3SC is designed as a continuous improvement system, not a static label assigned once and left unchanged.
A Framework Designed to Reflect Real Effort
The gap between the two levels isn't arbitrary. It exists because sustainability work genuinely varies in depth from one brand to another, even among brands that are all making a real effort. A brand just starting to formalize its sourcing documentation and a brand that has spent years refining its packaging, disposal pathways, and supplier relationships shouldn't be represented by the exact same badge.
By separating "meets the standard" from "exceeds it consistently," 3SC gives both types of brands an accurate place in the framework, one that reflects where they actually stand, rather than flattening every certified brand into a single undifferentiated category.
Quick summary: The two tiers exist to represent effort accurately, not to create an artificial hierarchy.
FAQs
Q. Is 3SC A+ Certified harder to get than 3SC Certified?
Ans: Yes. Both require clearing Suspire's core standards across all eight parameters, but A+ status requires consistently strong performance across nearly all of them, rather than simply meeting the minimum threshold required for standard certification.
Q. Do 3SC Certified and 3SC A+ Certified brands go through a different application process?
Ans: No. Both levels are determined through the same questionnaire, proof-upload, and scoring process. The certification level assigned depends entirely on how the brand scores during review, not a separate application path.
Q. Can a 3SC Certified brand upgrade to A+ later?
Ans: Yes. Since certification is renewed periodically, a brand that improves its sourcing, packaging, or policies over time can be reassessed and potentially reach A+ status in a future review cycle.
Q. Does A+ certification mean a brand has no room to improve?
Ans: No. A+ reflects outstanding performance across the current framework, not perfection. Brands at this level still go through periodic renewal to confirm their practices remain current and consistent.
Q. Should shoppers avoid 3SC Certified brands in favor of A+ brands?
Ans: Not necessarily. Both levels represent verified, proof-based certification. A+ simply signals a brand performing exceptionally across nearly every parameter, a useful distinction, but not a reason to dismiss standard 3SC Certified brands.
Q. Are A+ certified brands given more visibility on Suspire than standard certified brands?
Ans: Certified brands, particularly those with A+ status, may receive stronger visibility across product pages, brand cards, and campaign placements, depending on Suspire's marketplace features and the brand's eligibility at the time.