We knew one thing from the start. If we’re doing this, let’s do it right. We both grew up in an era of greenwashing brands. Where big promises were just covering acts. We wanted a clean-up act. Skincare to us has always been about cleaning, and caring. Yet so many skincare products do anything but that. We set out to make selfcare less selfish. How do we make the act of being easy on yourself, less hard on the planet. So while Chirag, a chemical engineer perfected the formulations with natural and traditional ingredients, Megh was busy finding recycled packaging, and converting liquid products into bars to avoid packaging altogether. We started the Send Back programme to get Indian closer to recycling.